THE PLACE WAS OFFICIALLY OPENED TO THE PUBLIC ON 15 SEPTEMBER 2007
- Total Built-Up Area of 80,000 sqm.
- Entrance of the Semi-Enclosed Pedestrian Street with Striking Taglines.
- Pioneering Experiential Retail Experience with The Place Sky Screen, one of the largest sky screens in Asia, spanning 7,500 sqm of LED lights across a space of 250m long and 30m wide.
- Comprises two top-tier office buildings in the north and south wings of a high-end shopping retail mall.
THE PLACE is uniquely positioned as an integrated hub that combines various elements of food, entertainment, art, and fashion to create a holistic sensory journey for consumers
Located at the heart of Beijing’s Central Business District (CBD), THE PLACE is situated No. 9 Guanghua Road, Chaoyang District, Beijing, and is in close proximity with other top-tier office buildings such as Guomao 国贸and Kerry Center 嘉里中心, as well as well-known residential apartments such as THE PLACE International Apartments 世贸国际公寓 and Xincheng International 新城国际.
THE PLACE has been designated as a key governmental project by the Chaoyang District Government and it has become a flagship business area within the CBD.
Together with our iconic Sky Screen that creates innovative experiential marketing concepts, THE PLACE’s elegant and luxurious settings exudes a harmonious, vibrant and unique shopping experience.
Providing trend-setting retail concepts and commercial facilities targeting at middle to high-income white-collar workers in the CBD, THE PLACE is an integrated, multifunctional property complex comprises various thematic restaurants, lifestyle amenities, flagship retail brands, entertainment concepts, as well as a 6-star Night Club.
With our multi-faceted property features and immersive concepts , THE PLACE has been known as “The Place Where Dreams Begin”.