THE PLACE WAS OFFICIALLY OPENED TO THE PUBLIC ON 15 SEPTEMBER 2007

  • Total Built-Up Area of 80,000 sqm.
  • Entrance of the Semi-Enclosed Pedestrian Street with Striking Taglines.
  • Pioneering Experiential Retail Experience with The Place Sky Screen, one of the largest sky screens in Asia, spanning 7,500 sqm of LED lights across a space of 250m long and 30m wide.
  • Comprises two top-tier office buildings in the north and south wings of a high-end shopping retail mall.
THE PLACE is uniquely positioned as an integrated hub that combines various elements of food, entertainment, art, and fashion to create a holistic sensory journey for consumers

Located at the heart of Beijing’s Central Business District (CBD), THE PLACE is situated No. 9 Guanghua Road, Chaoyang District, Beijing, and is in close proximity with other top-tier office buildings such as Guomao 国贸and Kerry Center 嘉里中心, as well as well-known residential apartments such as THE PLACE International Apartments 世贸国际公寓 and Xincheng International 新城国际.

THE PLACE has been designated as a key governmental project by the Chaoyang District Government and it has become a flagship business area within the CBD.

Together with our iconic Sky Screen that creates innovative experiential marketing concepts, THE PLACE’s elegant and luxurious settings exudes a harmonious, vibrant and unique shopping experience.

Providing trend-setting retail concepts and commercial facilities targeting at middle to high-income white-collar workers in the CBD, THE PLACE is an integrated, multifunctional property complex comprises various thematic restaurants, lifestyle amenities, flagship retail brands, entertainment concepts, as well as a 6-star Night Club.

With our multi-faceted property features and immersive concepts , THE PLACE has been known as “The Place Where Dreams Begin”.

Address:
No. 9 Guanghua Road, Chaoyang District, Beijing, at the heart of Beijing’s Central Business District (CBD).
Land Size:
38,000 square meters
Built-up area:
215,800 square meters
Usage area:
est. 180,000 square meters
Building height:
99.19 meters
No. of levels:
Retail spaces that span across the three basement levels to the fifth floor and the two office buildings with three basement levels to the twenty-fifth floor
Date of completion:
June 2006
Design firms:
JamesWang Architects, Beijing Jiedia Architectural Consulting Co., Ltd., Beijing Blueprint Architectural Engineering Design Co., Ltd.
Builder:
China Railway Construction Group Co., Ltd.
Location:
Close proximity with other top-tier office buildings such as Guomao 国贸and Kerry Center 嘉里中心, as well as well-known residential apartments such as THE PLACE International Apartments 世贸国际公寓 and Xincheng International 新城国际.